For the first time ever, yoox.com has teamed up with Japan Fashion Week (JFW) to promote fashion designers with an avant-garde aesthetic, making them available to its worldwide audience scattered in more than 100 countries.
Just like its counterparts in Paris, Milan, New York and London, JFW is the largest fashion organization in Japan that proactively pushes the country’s emerging talents to succeed in overseas markets via special events and projects.
So, to celebrate the Tokyo Fashion Week Spring Summer 2012 collections, yoox.com and JFW have selected a handful of most promising names whose edgy designs for men and women are on the rise.
Serving as a global showcase and retail platform, yoox.com will go live in October with confections by G.V.G.V., THEATRE PRODUCTS and tiny dinosaur in the women’s arena and ato and soe shirts for men.
Besides selected Fall-Winter looks, yoox.com has secured two online exclusives – a specially designed garment from the Spring-Summer 2012 collection and a video interview with each designer.
Just like its counterparts in Paris, Milan, New York and London, JFW is the largest fashion organization in Japan that proactively pushes the country’s emerging talents to succeed in overseas markets via special events and projects.
So, to celebrate the Tokyo Fashion Week Spring Summer 2012 collections, yoox.com and JFW have selected a handful of most promising names whose edgy designs for men and women are on the rise.
Serving as a global showcase and retail platform, yoox.com will go live in October with confections by G.V.G.V., THEATRE PRODUCTS and tiny dinosaur in the women’s arena and ato and soe shirts for men.
Besides selected Fall-Winter looks, yoox.com has secured two online exclusives – a specially designed garment from the Spring-Summer 2012 collection and a video interview with each designer.
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